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3min chapter
Digital-first brand Trinny London's CMO Shira Feuer talks about Trinny Woodall's beauty brand.
On Brand with ALF & Rory Sutherland
The Importance of Branding in Startups
I've always wondered, you know, we need to spend time discussing what the London brand is and what it means. I just noticed that changing a little bit. It had no one would have put New York on a cosmetics brand 30 years ago. And now they do. Are there any other sort of lessons you've learned in your time at Trini? If so, please share them with CNN iReport.
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