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Digital-first brand Trinny London's CMO Shira Feuer talks about Trinny Woodall's beauty brand.
On Brand with ALF & Rory Sutherland
The Differences Between Online Cosmetics and Retail
We have a few retail locations. It's definitely the minority of the business at the moment, certainly. I expect that to remain true even as we grow physical retail. We target an audience that many of them historically will have bought in store. Our lower hanging fruit are the people who are more willing to try and buy in the first place online.
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