Hybrid Working: The New Normal

I think one of the things actually in marketing and in the boardroom is that we've had this naive period of 20 or 30 years of what I think my friend has seen talent calls naive optimization. We spent 25 years effectively assuming that employees were, you know, that talented people were abundant and infinitely replaceable. It's taken us a pandemic to wake up to the fact that actually that is necessarily true. For me, I'm really quite adamant if we're going to be in the office, like I live an hour away from my office,. So if I'm going to spend two hours on the tube every day, there, if I go in and I sit in a meeting room