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Digital-first brand Trinny London's CMO Shira Feuer talks about Trinny Woodall's beauty brand.
On Brand with ALF & Rory Sutherland
The Future of Trini Cosmetics
The US is a big focus for us right now. At the moment, though, our main focus really is about skincare as we've just launched it. I noticed an interesting thing in cosmetics, which is people somehow want to know the country or city of origin. Do you see that kind of branding? It's interesting that London probably has perceived in a slightly more elevated way actually by people overseas than it is by people who actually have to live in the place.
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