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2min chapter
Digital-first brand Trinny London's CMO Shira Feuer talks about Trinny Woodall's beauty brand.
On Brand with ALF & Rory Sutherland
How to Increase Lifetime Value
Online selling tends to leap towards money off rather than value on. There's evidence that 50% extra free is more motivating than 33% off. The way we perceive effectively, you know, discounting is to some extent a mark of desperation. An extra free something when you buy something is perceived in a completely different way. That's an act of generosity, if you like, not.
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