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Digital-first brand Trinny London's CMO Shira Feuer talks about Trinny Woodall's beauty brand.
On Brand with ALF & Rory Sutherland
The Paradox of Choice in Online Shopping
The paradox of choice is definitely true in skincare and cosmetics. We want to make it as easy for that customer as possible, especially when they're buying for the first time. And then what we tend to find, I mean, what's been amazing about the way the packaging was created. Once people are in and they love the products, there is a slightly addictive nature to it.
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