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2min chapter
Digital-first brand Trinny London's CMO Shira Feuer talks about Trinny Woodall's beauty brand.
On Brand with ALF & Rory Sutherland
How to Reach Your Target Audience
Byron: We do reach quite a broad audience target, but we make an more of a concerted effort to reach like the 35 to 55 year old women. In an industry that is absolutely obsessed with youth and making you look younger, it's not a lot of professional models. It's actual women because we're a digital business primary at our heart. And so even if you don't do match to me, you can very quickly look on there and find someone that you relate to.
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