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Digital-first brand Trinny London's CMO Shira Feuer talks about Trinny Woodall's beauty brand.
On Brand with ALF & Rory Sutherland
The Importance of Consistency in Product Design
TikTok has a clear distinctive color in the yellow, which I don't think is owned by anybody else. It's very easy sometimes for internal teams to get bored of stuff because they see it 10,000 times a day. Mark Ritzen tells an exact same story about Vervclique where they were starting to get sick of the yellow on the champagne. For now, we're doing this. But long term, I think there will be more verticals from the company.
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