2min chapter

On Brand with ALF & Rory Sutherland cover image

Digital-first brand Trinny London's CMO Shira Feuer talks about Trinny Woodall's beauty brand.

On Brand with ALF & Rory Sutherland

CHAPTER

Flexible and Hybrid Working

I'm a huge evangelist for new modes of working. I think that people are very present. And if you treat people like grownups, they'll act like grownups. You seem to have exactly the staff who can be maximally productive if you let them work from home some of the time. Absolutely. My team has been, I mean, they blew me away, especially when we were in full blown lockdown. The productivity, so at the beginning of it, we started doing like team calls every morning first thing in the morning. We're on Slack all day long. I know they're there.You can reach people just as easily. It's simply made no sense to me

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