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Digital-first brand Trinny London's CMO Shira Feuer talks about Trinny Woodall's beauty brand.
On Brand with ALF & Rory Sutherland
Match to Me: A Digital First Brand and Personalization
I used to have a theory where I was created direct. That was always something rather depressing about working with large corporates. Match to me has been really, really important for us as a digital first brand and personalization. We've recently launched skincare and we will have a skincare match to me coming out at some point in time. So we're excited for that too.
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