Uncensored CMO

Managing the worlds largest drinks brands (Guinness, Johnnie Walker, Smirnoff & more) - Ed Pilkington, CMO Diageo NA

7 snips
May 31, 2023
Guest
Ed Pilkington
Ask episode
Chapters
Transcript
Episode notes
1
Introduction
00:00 • 2min
2
Diagio's Brand Building Process
02:21 • 2min
3
How to Find the Right Drink to Go With Food
04:46 • 2min
4
The Importance of Understanding the Cultural Nuances
06:44 • 2min
5
The Story of a Walker
08:29 • 2min
6
How to Be a Great CMO
10:08 • 2min
7
The Importance of Portfolio Management
12:21 • 2min
8
Diageo's Tradition of Delivering Great Work
14:25 • 2min
9
Guinness: A Guide to Diversity
16:03 • 3min
10
The Power of Distinctive Assets in Branding
18:35 • 3min
11
The Consequences of Brand Management
21:15 • 2min
12
The Importance of Beautiful Drinks
23:40 • 2min
13
The Role of Celebrities in Marketing
25:59 • 3min
14
The Importance of Brand Building
28:38 • 2min
15
How to Prioritize Your Brands for Growth
30:24 • 2min
16
How to Launch a Range of Brands
32:50 • 2min
17
The Importance of Timing in Liquids
34:42 • 2min
18
The Story of a Cyanide Attack in the Underground
36:20 • 5min
19
How to Be a Successful Entrepreneur
40:56 • 2min
20
The Importance of Being Conscientious of Your Brand
42:49 • 3min