How to Prioritize Your Brands for Growth

A lot of that will come down to how big is the brand so what level of penetration if you've got. We start by looking at trends we do a sort of broader piece we do category strategies look at how we want to participate and then we look at all of our brands. It's balancing small medium and long you know brandsWhat are we doing for the smaller brands which we know are going to be the medium brands and then the bigger brands in the future  and making sure they're set up for success well I think that's a challenge balancing short long isn't it really important?