How to Find the Right Drink to Go With Food

Diadio and I share a bit of history in terms of both working on Tia Pepe. A lovely bit of insight that Fiona and my boss at Time came up with which is food tastes better with Tia Pepe - it's amazing. We're talking about penetrating insights that drive growth. One of the most interesting things is if you look at why spirits are growing here in North America and certain parts of the world because more people are drinking spirits with food.