The Importance of Portfolio Management

I think a big part of my role is actually I'd say portfolio management and obviously working with our CEO and and FD CFO etc. It comes down to that strategy which categories do you want to play in and when categories get hot so I mentioned tequila earlier tequila is a hot category 10 years ago the adjo hardly participated in tequila we had a distribution deal with Jose Cuervo now own two of the hottest brands in tequila, Don Julio and Casa Migos.