Managing the worlds largest drinks brands (Guinness, Johnnie Walker, Smirnoff & more) - Ed Pilkington, CMO Diageo NA
Uncensored CMO
00:00
How to Be a Great CMO
CMOs spend half or more of their day always thinking about what next. A fascination in brands and therefore consumers I think is really important for a CMO. Business leaders have to make sure the brands we are running are delivering in the here and now. One foot in today and one foot in tomorrow is absolutely about shaping the future.
Transcript
Play full episode
