The Power of Distinctive Assets in Branding

The power of some of the distinctive assets that you've got as a well not just a Guinness brand but cross sport photo it's quite a bit powerful isn't it? No hugely powerful that's really interesting actually. Smirnoff recently where I've been on a bit of a sort of push on the the theme that consumers most know about Smirnoffs is what we call the eyebrow shape. Back to basics of physical mental availability making sure you put these in front of consumers at the right time right place right message and they see it and it triggers a thought about the brand is back to fundamentals.