Diagio's Brand Building Process

Dagio is well known for the quality of its marketers and training. A lot of people who have been at Diagio gone on to be very successful. What is it that Diagio does that produces such good marketers and marketing? Well I think first thing we have a decent amount of rigor I think around our training. The other big piece is we've got great people. And we also work in an industry which is an industry which people enjoy. We have great brands, we have brands which people connect with emotionally and look it's a decent margin business as well.