Managing the worlds largest drinks brands (Guinness, Johnnie Walker, Smirnoff & more) - Ed Pilkington, CMO Diageo NA
Uncensored CMO
00:00
The Importance of Brand Building
Diage is always very envious of the amount of investment you put behind brand building. Is that a conscious decision by the business to kind of take a broader view and how do you build the argument for kind of investing in marketing? "We've been lucky we have our leaders who take Ivan or so"
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