Introduction

Ed Pilkington is CMO of Diagio North America. He oversees some of the most famous brands in the world. Janssen wanted to find out from Ed how do you manage such a big portfolio? How do you innovate and stay relevant? What are the trends and fashions in the drinks business that they are spotting and doing? And what are his big failures? So I really enjoyed this conversation, it's a proper CMO conversation this.