The Role of Celebrities in Marketing

I worked most of my Korean soft drinks fascinating insight on J2o actually because J2o is a brand that you kind of juice brand but it was inspired by two dogs or an hooch at a time the idea was what if you put a soft drink in a premium package spirit packaging and make it cool for kids so I think it was probably the idea. In this one you know bartenders were forced to hand over so suddenly you went oh you're drinking something else, which started the interesting. One thing I notice in particular in this in in market is the role of celebrities so we talked about gin  and Ryan Reynolds with aviation gin.