
Managing the worlds largest drinks brands (Guinness, Johnnie Walker, Smirnoff & more) - Ed Pilkington, CMO Diageo NA
Uncensored CMO
The Story of a Walker
My grandfather was sponsored by jolly walker and he set the guineas world record for the most amount of money raised by walking. He timed his finish in central London for 1234 on the 5th of the 6th now I'm going to 5th the 6th angle 1 2 3 4 5 6 7 8 9 10 but anyway he literally had this massive clock it was 12It was 12 34 56 seconds on the 7th of the 8th 1990 that's it he was sponsored by Johnny Walker and he worked out how much whiskey he could cover with a gallon of whiskey. And he lived he lived to be 100 almost 102 actually so I'm not sure we talk about
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