Uncensored CMO cover image

Managing the worlds largest drinks brands (Guinness, Johnnie Walker, Smirnoff & more) - Ed Pilkington, CMO Diageo NA

Uncensored CMO

CHAPTER

The Story of a Cyanide Attack in the Underground

The campaign went live on a monday morning at nine o'clock the same morning the sun newspaper ran a headline which warned the public to be vigilant for a possible terrorist attack. The way you spot cyanide the smell of almonds no yes so i was at a trade show right when this happened and it's funny how these things work because it actually made the front page of the main newspaper in italy. One and a half million pound campaign goes down the drain sort of thing all goes down the tube and that quote is still up in my downstairs toilet at home proudlyframed.

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