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Managing the worlds largest drinks brands (Guinness, Johnnie Walker, Smirnoff & more) - Ed Pilkington, CMO Diageo NA

Uncensored CMO

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The Importance of Beautiful Drinks

Gin revival started in Spain where they suddenly started drinking gin out these enormous goblets. They literally would fill the entire goblet full of ice and it just created theatre. The whole gin revival then went into GB and the rest of Europe and parts of the world didn't quite hit here because kind of elite tequila and whiskey happened here was it started in Spain.

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