Managing the worlds largest drinks brands (Guinness, Johnnie Walker, Smirnoff & more) - Ed Pilkington, CMO Diageo NA
Uncensored CMO
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How to Launch a Range of Brands
"You've got to be setting that up for success so how do you do that?" he says. "We're not an obsolescence business we don't sort of you know we don't have the latest edition which we and we throw the old one out." He adds: "The team will come up with a nice segmentation that the the team will come coming up with"
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