
Managing the worlds largest drinks brands (Guinness, Johnnie Walker, Smirnoff & more) - Ed Pilkington, CMO Diageo NA
Uncensored CMO
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Diageo's Tradition of Delivering Great Work
Diageo is famous for doing good advertising how do you keep the standard high. We work with people who are likely competitive which is good or probably a bit more than that hopefully very competitive so one there is a bit about even internally, he says. "Great creative delivers great results so we do believe in that"
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