
Stacking Growth | The B2B Marketing Podcast S2 E59 - Ask Us Anything: DDG and PMM Edition | Stacking Growth Live
Oct 29, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Introduction
00:00 • 3min
Is There Any Question That Will Go on Answer to the Weird or the Better?
02:52 • 2min
What Should We Be Thinking About Through Budgeting?
04:38 • 2min
Is Your CRM Getting You High Intent Leads?
06:20 • 2min
How to Get the Most Out of Your CRM Data
08:06 • 2min
Are You Starting From Zero on LinkedIn Ads?
09:43 • 1min
Is LinkedIn Ads the Right Place to Start?
11:12 • 2min
LinkedIn's New Audience Builder Is Just Really Nice
12:47 • 2min
Using Brand Awareness as an Objective
15:03 • 2min
Is HubSpot a Sales Pipeline or a Pipeline?
17:08 • 2min
How to Track High Intent Leads in HubSpot?
19:21 • 2min
How to Make High Intent Marketing Qualify Lead Before It Gets Qualified by Sales?
20:54 • 2min
How Do Speakers Create Demand and Service Niches?
22:39 • 2min
Is There a Niche Industry?
24:16 • 2min
Where Do You Find Inspiration for Ad Copy and Creative?
25:57 • 2min
What's Working for You?
27:44 • 3min
Are You Playing in a Big Sandbox?
30:29 • 2min
The Mindset Shift From Performance Marketing to Demand Gen
32:33 • 2min
Demand Generation Is Not Just a Marketing Activity
34:08 • 2min
Demand Gen Director
36:09 • 2min
Connor, Are You Mostly Asking About the Different Exit Criteria?
38:10 • 3min
What Are the Types of Marketing Programs That Generate MQLs?
40:43 • 2min
What Are the Drivers of Revenue?
42:54 • 2min
Is There a Methodology to Figure That Out?
44:33 • 2min
Are You Optimizing for NQLs?
46:43 • 2min
Are CRM and Targets Really Important?
48:46 • 2min
Why You Shouldn't Get a CRM System
50:33 • 2min
CRM
52:39 • 2min
Do You Have a Demand Creation Engine?
54:26 • 2min
LinkedIn Ads - What Are Your Priorities?
56:03 • 2min
Are You Investor Backed or Bootstrapped?
58:16 • 3min
