Using Brand Awareness as an Objective

LinkedIn's algorithm group something like around 250 different distinct job titles into the business strategy specialist. So decide whether those are right for you or not and see how that impacts your overall audience. And then the other thing is simply add inventory. I recommend using brand awareness as an objective. If you're going to do more of a create demand category halo style campaign where you're relying on people to make it to your website either through direct or branded organic. It'll be cheaper inventory for you to get there. It'll make the most use of your budget.