S2 E59 - Ask Us Anything: DDG and PMM Edition | Stacking Growth Live
Stacking Growth | The B2B Marketing Podcast
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The Mindset Shift From Performance Marketing to Demand Gen
I mean, follow Refine Labs. That's probably the biggest resource. I've been in performance marketing doing Google ads and other paid media and played on the lead Amst wheel forever. But yeah, by shifting to demand gen, you really, I mean, it's a mindset shift. It can be hard when you're trying to convince others to do it.
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