Are You Starting From Zero on LinkedIn Ads?

Make sure you leave some budget for that experimentation or new channels that you're going to test out because yeah, that's thing. Anita says, if you're starting from zero, what's the recommended strategy for LinkedIn ads? Starting from zero. That means that was zero dollars. Let's assume there's a couple of dollars in the bank at least that they have to spend on the ad. So I'm going to take it as starting from zero means they've never used LinkedIn ads before. They want to get started with it. Go ahead, Bob. Get it over to you.