S2 E59 - Ask Us Anything: DDG and PMM Edition | Stacking Growth Live
Stacking Growth | The B2B Marketing Podcast
00:00
Are You Optimizing for NQLs?
Some of it is just talking to your customers. Like, do you have a good feedback loop to talk into customers and asking like, how do you find out about products or solutions? You have to kind of maybe get your hands dirty a little. And I would say some of the programs you're optimizing for NQLs, take some, pull that and pull some of that back to optimize for high intent and see if you see a lift from those programs.
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