S2 E59 - Ask Us Anything: DDG and PMM Edition | Stacking Growth Live
Stacking Growth | The B2B Marketing Podcast
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CRM
I would go with your business development leader and just make the case. How are we going to assess the health of our company? And frankly, year by year, if we don't have good data in here where we could do appropriate forecasting,. We can even look at who our best fit customers are based on who we're selling to and how much money they make for us. I've run into people who do not believe in CRMs. Those people will end up not winning in the long run.
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