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S2 E59 - Ask Us Anything: DDG and PMM Edition | Stacking Growth Live

Stacking Growth | The B2B Marketing Podcast

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How to Make High Intent Marketing Qualify Lead Before It Gets Qualified by Sales?

The pipeline really means like lead status. So it's like before something becomes an opportunity. What are the lead statuses? And then once it reaches a stage one off, where does it go from there? Yeah. Bob, anything you want to add on to that one?Yeah, just echo what everybody else said. I mean, that's definitely what the math is like. Maybe that fills out the demo request form on your website. There are a lot more high intent than somebody that signed up for your email newsletter.

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