Stacking Growth | The B2B Marketing Podcast cover image

S2 E59 - Ask Us Anything: DDG and PMM Edition | Stacking Growth Live

Stacking Growth | The B2B Marketing Podcast

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What Are the Types of Marketing Programs That Generate MQLs?

If you already have something operationalized, I mean, that you should just reverse engineer the exit criteria from there. So if you have it at stage 5, really stage 5 is simply stage 4, but with process behind it or it's super repeatable. Alexander Hudzik: How would you recommend we think about figuring out what are the marketing programs that will generate those sort of high intent contact sales requests to the website? Connor Schulder: Awesome question. Appreciate it. Next up, we have Alexander Hudzik.

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