Stacking Growth | The B2B Marketing Podcast

Welcome to a weekly check-in where I (⁠⁠⁠Steph Crugnola⁠⁠⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth.  This week we ask: what are your pressing marketing questions that we can answer, and who do you go to when you need an expert?

Steve Voith, VP of Revenue Marketing at Kyriba, joins Evan and Steph to talk about his career journey in Demand Generation. Steve discusses his journey from a novice marketer to a seasoned professional, sharing critical insights into the evolution of demand generation and the significant impacts of various learning experiences throughout his professional life. As Steve dives deep into his career milestones, he emphasizes the importance of adaptability and leveraging technology to stay ahead in the fast-paced marketing industry.A pioneer of the Demand Gen title, Steve focuses on the technological advancements in CRM systems and how they redefined lead management and marketing strategies, as well as challenges and opportunities that come with being a demand generation leader in diverse environments, from working in-house to consulting with agencies. Steve highlights the changes in marketing technologies, the need for effective communication strategies, and the importance of using data to drive business decisionsEpisode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing ______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the guest:Steve VoithConnect with the hosts:Evan HughesSteph Crugnola

Welcome to a weekly check-in where I (⁠⁠Steph Crugnola⁠⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth.  This week we ask: What communities are you part of as a marketer that help you connect and get support in this chaos landscape?

Garrett Ira, founder at Method, joins Evan and Steph to talk about his journey to becoming a Solopreneur - the successes, challenges, and everything in between. Garrett shares his unique experience of coming from an entrepreneurial family, which set the tone for his career in marketing. He talks about his transition from agency work to in-house roles, eventually leading him to launch his own company, Method. Garrett talks about the essential tools and community support structures that have helped him thrive as a solopreneur. The episode also addresses the emotional and strategic aspects of running a marketing-focused business, highlighting Garrett's practical business insights and lessons learned from past experiences. Through an open narrative, Garrett explains the significance of transparency, networking, and mastering the fundamentals. He emphasizes the importance of embracing financial acumen and identifying growth opportunities in the evolving landscape of marketing and business development.Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #entrepreneurship #solopreneur #entrepreneur ______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the guest:Garrett IraConnect with the hosts:Evan HughesSteph Crugnola

Welcome to a weekly check-in where I (⁠Steph Crugnola⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth.  This week we ask: Does a graph tell the whole story? Probably not. Take a step back and make sure you're showing the bigger picture. Check out Evan Hughes' LinkedIn post that I mention here.

*from Building with Buyers*Megan Bowen is CEO at Refine Labs. Refine Labs is a demand gen agency for growth stage and enterprise B2B SaaS companies. Also check out Ep. 78 "Hire For Customer Success, Not Customer Support."Here’s what we cover:Brand, Demand, and ABM. What's your approach to client work;I’m exploring the role that customers play in helping startups build to the next round - how have you seen this play out with companies you work with;What’s changed about how buyers buy today, and what’s still the same;Customer research is core to the work I do with my clients - how do you handle customer research at Refine Labs;How are you using AI, and what’s your take on where it’s going;Early stage startups testing paid ads, what’s your advice (HINT: it's an expensive experiment, you need at least $3M-5M ARR);What’s the biggest challenge for companies you’re working with right now;Megan asks me her burning question.Megan on LinkedIn: ⁠⁠⁠⁠www.linkedin.com/in/meganwhitebowenRefine Labs: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.refinelabs.comFor more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show.Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠

This week dives deep into the importance of niching down for effective content creation. Discover a four-step process to identify strengths and market gaps that can enhance online presence. The update of the podcast’s identity features a fresh take on the 'about' section, focusing on authenticity. Plus, get a sneak peek at upcoming content and crucial metrics for reviewing landing pages. It's all about refining strategies and boosting growth!

Tas Bober, Co-Founder of The Scroll Lab, joins Evan Hughes and Steph Crugnola for a discussion focused on finding your niche in your career and on your landing page.  Tas starts by talking through her evolution from an aspiring writer to a digital marketing expert, propelled by her early career experiences. Stressing the influence of pivotal mentors and their often brutally honest advice, she walks through the process of finding a specific niche in landing page consultation. Tas candidly shares her insights on staying adaptable, networking's intrinsic value in marketing, and the importance of having a distinct perspective to stand out in a saturated market. Ultimately, her story is a testament to chasing authenticity and passion, serving as motivation for marketers to embrace change and innovation.Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #demandcreation #landingpages #writing #ads #niche______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the guest:Tas BoberConnect with the hosts:Evan HughesSteph Crugnola

Welcome to a new weekly check-in where I (Steph Crugnola) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth.  This week is all about ABM! Inspired by the recent B2B Marketing Roundtable, we sent out and are testing a template to narrow down ABM audience tiers, trying to solve for this audience's pain points, and focusing our podcast messaging.

In this insightful discussion, Judy Sheriff, an experienced client-side marketer, along with ABM strategist Ciara Hopkins and marketing operations expert Scott Schilling, explore the essentials of Account-Based Marketing. They emphasize the importance of aligning marketing and sales efforts and understanding your Ideal Customer Profile. The trio shares tips on leveraging existing CRM tools, measuring success through engagement metrics, and ensuring clear communication across teams. Their key takeaway? Without foundational alignment, ABM initiatives are destined to fail.