Stacking Growth | The B2B Marketing Podcast B2B Advertising on Reddit
Jul 22, 2025
Ciara Hopkins and Malin Wijenayake, experts in B2B marketing strategies, dive into the untapped potential of Reddit for advertising. They discuss its unique culture and how to effectively engage community members through authentic content. Topics include leveraging Google's partnership for enhanced targeting and navigating ad fatigue common on the platform. They share creative strategies to resonate with Reddit's audience, emphasizing brand awareness and the importance of measuring ad effectiveness. This insightful conversation reveals why Reddit could be a game-changer for marketers.
AI Snips
Chapters
Transcript
Episode notes
Google Partnership Boosts Reddit Visibility
- Reddit's partnership with Google has increased its discoverability and visibility in search results.
- This makes Reddit a more powerful platform for B2B marketing and brand awareness in 2025.
Start With Brand Awareness Objective
- Start Reddit campaigns focused on brand awareness and reach for widest low-cost exposure.
- Delay traffic or conversion objectives until retargeting warm audiences who have engaged before.
Target Subreddits Over Custom Lists
- Use subreddit community targeting to strike balance between niche focus and audience scale.
- Avoid relying heavily on custom audience uploads due to low match rates on Reddit.