Evan Hughes and Ciara Hopkins host Malin Wijenayake to discuss the 2025 playbook for Paid Social on Reddit.
This session focuses on the strategic importance of using Reddit ads for B2B marketing. As the digital marketing landscape evolves, they dig into why Reddit, often overlooked in B2B strategies, can be a powerful platform for reaching untapped segments. Evan highlights the shifting dynamics of Reddit discoverability with Google's data agreement, opening pathways for marketers to re-evaluate Reddit's role in their arsenal.
Malin and Ciara discuss the intricacies of using Reddit for brand awareness and engagement in B2B strategies, considering the unique culture and demographics of the platform. Reddit's expansive subreddit structure offers marketers a vast yet specific landscape to target potential clients with precision. They emphasize crafting creative content that resonates with Reddit's audience, leveraging humor and relevancy to break through typical content fatigue. The episode navigates through essential elements like audience targeting, campaign objectives, creative strategies, and key performance indicators, presenting Reddit as a viable option for marketers willing to explore beyond conventional platforms
Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #ads #paidads #googleads #paidsearch #paidsocial #reddit #subreddit #redditmarketing
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Connect with the guests:
Ciara Hopkins
Malin Wijenayake
Connect with the hosts:
Evan Hughes
Megan Bowen
