Stacking Growth | The B2B Marketing Podcast Addressing Common Arguments Against Brand Marketing
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Aug 5, 2025 In this insightful discussion, marketing expert Dale Harrison tackles common objections against brand marketing, especially those from CFOs. He emphasizes the importance of establishing brand presence before product launches to boost recognition and conversion rates. Dale dives into how different online advertising platforms serve brand strategies, revealing Reddit's unique advantages over LinkedIn. He also debunks the myth that B2B buyers are solely rational, highlighting the critical role of brand marketing in influencing decision-making, especially in niche markets.
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Early Brand Marketing Is Crucial
- Start brand marketing intensively 6 to 12 months before a product launch.
- Post-launch, switch to performance marketing for lead generation, then balance both after a year for best revenue growth.
Brand Marketing Cheaper Per Person
- Brand marketing is cheaper per person than performance marketing because broad reach ads cost less than highly targeted ones.
- Focus on the cost to reach likely future buyers, not just CPM or ad wastage.
Reddit Power for Brand Marketing
- Reddit is a powerful, inexpensive brand marketing channel with good ICP targeting via subreddits.
- CPMs on Reddit run as low as $3 to $4, despite low click-through rates due to users' browsing behavior.