Dale Harrison

Dale Harrison, an experienced marketer skilled in onboarding and customer success, shares invaluable insights on transforming customer onboarding into a loyalty-building powerhouse. He likens onboarding to a dating game, stressing the importance of first impressions and continuous engagement. Dale critiques traditional churn analysis and emphasizes the need for tailored strategies to keep users active. He also highlights how monitoring user engagement can proactively combat churn and enhance long-term retention strategies, essential for any SaaS business.