Dale Harrison

In this insightful chat, Dale Harrison, an expert in brand and performance marketing, shares his wisdom on effective budget allocation. He emphasizes the renowned 60:40 rule—allocating 60% to brand efforts and 40% to performance-driven campaigns. Dale explains how consumer memory influences advertising in B2B markets, particularly through long purchase cycles. He also discusses tailoring marketing strategies based on the maturity of brands and the importance of adapting approaches as market dynamics shift.

Dale Harrison, an experienced marketer skilled in onboarding and customer success, shares invaluable insights on transforming customer onboarding into a loyalty-building powerhouse. He likens onboarding to a dating game, stressing the importance of first impressions and continuous engagement. Dale critiques traditional churn analysis and emphasizes the need for tailored strategies to keep users active. He also highlights how monitoring user engagement can proactively combat churn and enhance long-term retention strategies, essential for any SaaS business.