Addressing Common Arguments Against Brand Marketing
Stacking Growth | The B2B Marketing Podcast
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Balancing Brand and Performance Marketing
This chapter examines the effectiveness of online advertising channels, focusing on Reddit, Meta, and LinkedIn for brand marketing strategies. It highlights the advantages of Reddit's engaged audience and cost efficiency while contrasting it with LinkedIn's high costs and performance challenges. The discussion emphasizes the need for a balanced approach between brand and performance marketing, underlining the significance of CPM and audience research in optimizing advertising efforts.
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