Connor, Are You Mostly Asking About the Different Exit Criteria?

I don't think that there is too much of a difference between B2D and B2C. It's not like you always have to stick to X number of high-attent conversions or X dollar amount in ACV. So if you're doing Facebook ads and it's already operationalized at stage 5, don't slide that scale to accommodate something like TikTok if it's not working quite as well. But yeah, it's a sliding scale. Like you need to just look at it on a program level and then set a proper expectation around it for yourself.