S2 E59 - Ask Us Anything: DDG and PMM Edition | Stacking Growth Live
Stacking Growth | The B2B Marketing Podcast
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How to Get the Most Out of Your CRM Data
Many people head into budgeting and be led astray because they don't exactly know how their CRM data is pulled. So ultimately give yourself the measurement systems in place to look at it like holistically, almost think of it like your triaging attribution on a day-to-day basis. And make sure that you set aside the experimental budget, whether it's for paid media or for content creation or new hires to be able to support that.
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