S2 E59 - Ask Us Anything: DDG and PMM Edition | Stacking Growth Live
Stacking Growth | The B2B Marketing Podcast
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Is LinkedIn Ads the Right Place to Start?
Think about your audience, who you want to reach. Do you have content on your website? Are you creating a podcast that you're going to repurpose some stuff? Really start with that audience. Know how many people you've got to reach. From there, you can back up. You can get estimates on what your cost per thousand impressions are going to be. How much it's going to be to reach that audience and then put your ad campaigns together from there.
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