S2 E59 - Ask Us Anything: DDG and PMM Edition | Stacking Growth Live
Stacking Growth | The B2B Marketing Podcast
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What Are the Drivers of Revenue?
With every new client that comes on board with us, one of the very first activities is to do an exercise that we call split the funnel. We go into and essentially you start down at the bottom with what's been one, what's turned into revenue. And then you follow that all the way back up the pipeline to what are the drivers of actual revenue.
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