How Do Speakers Create Demand and Service Niches?

SDRs are going to be responsible for nurturing some of these contacts and developing them, developing the relationship with them. So it's not a pipeline. It's maybe more of a report, but as you're building out your stages, think about that for your SDR. They have an ability to keep track of where the people are, who they're talking to. Okay, let's go to the next question. We've got one from Nicholas Manzine. How would the speakers manage to create demand and service niches or niches? Maybe that's the next question we'll handle is go niche or niche.