Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
Introduction
00:00 • 2min
How I Got Into Marketing and Brand
01:37 • 4min
The Differences Between Marketing and Branding
05:22 • 3min
The Importance of Branding in Marketing
08:07 • 3min
The Difficulty of Market Research
11:08 • 3min
The Importance of Qualitative Research in Business
14:36 • 4min
The Problem With Asking People What They Want
18:14 • 3min
How to Find Insights for Your Brand
20:47 • 3min
How to Build a Successful Brand
24:05 • 4min
The Value and Power of Distilled Brand Assets
28:18 • 6min
How to Buy a Mobile Phone for a Child
34:17 • 3min
The Importance of Category Entry Points in Marketing
37:01 • 5min
The Importance of Desire
41:34 • 2min
How to Measure Brand Awareness
43:31 • 5min
Should You Go for All of the Cash Range Points?
48:48 • 1min
How to Dominance Multiple Entry Points
50:09 • 2min
The Importance of Premium Brands
52:12 • 3min
How to Get the Right People to Engage With You in an Insight Scenario
55:26 • 2min
How to Find Your Target Audience and Develop a Product
57:02 • 3min
The Future of Branding Measurement
01:00:27 • 2min
The Future of Marketing Content
01:02:46 • 2min
The Potential of AI to Overtake Human Intelligence
01:04:50 • 3min