The Future of Branding Measurement

Jacob: There's been this trend for, I guess it's called personalization. It's more trying to use digital technology and the data that people who buy media have about the people about everyone. And so that you can target them with more appropriate and compelling messages and creative. He says he doesn't think it will be long before AI algorithms figure out on the spot how to create different copy and visuals for different formats. Jacob: As with all chat GPT stuff, it was very, very well written perfectly written. We're not going to win any creative awards, but you can see, yeah, that's relevant stuff. That's relevant stuff."