S04.EP07 - Uncovering Insights & Measuring Brand with Dan White
JUST Branding
The Difficulty of Market Research
The main role of insight, insights functions and market research is to help the company be consumer centric. The best way to do that is to understand your consumers inside out. You get reactions from them on things you're either doing or thinking of doing. I think this is something that we strategists struggle with. It's a very difficult market research.
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