How to Dominance Multiple Entry Points

Big ideas are things you should try and hang on to for five or 10 years, but sometimes you do need to actually move on. If the good thing is if you build up distinctive assets then even if you move to a different big idea, you'll still have that connection which will make sure your brand is at least still very salient. Reminds me of a, I believe Volvo, Volvo, Volvo went into, you know, trying to go into sports cars and you know they were kind of went a little bit too far outside of what they were known for. Yeah, that's probably is a way they could do that they just but they would have to.