S04.EP07 - Uncovering Insights & Measuring Brand with Dan White
JUST Branding
Introduction
Just Branding is the only broadcast dedicated to helping designers and entrepreneurs grow brands. Today we have Dan White with us, a trainer and consultant who's been in the marketing and branding sector for over 30 years. We're going to deep dive into a rarely discussed area of branding, and that's on uncovering insights and measuring brand. It's probably the toughest part of any brand strategy this job, so I'm really interested to talk to Dan about this.
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