S04.EP07 - Uncovering Insights & Measuring Brand with Dan White
JUST Branding
How to Measure Brand Awareness
Two things to measure brand as awareness consideration. Do you have a choice like loyalty or equity or things like that? Well, I mean, it depends on the points. There are lots of ways of measuring, but you'll get this. You combine those two measures and you've got something that's going to be very similar to a fancy brand equity complex metric. It's almost like which one's come to mind and then what that would people actually consider them criteria.
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